A selling agent will most likely be used when the seller:
A) wants to retain considerable control over promotion and distribution policies.
B) wants a middleman to take over all marketing tasks.
C) wants distribution in a market currently not covered by its sales force.
D) is strong financially and sells installation-type industrial goods.
E) markets its products only during the summer months.

Question

Quizplus · Accepted Answer

A selling agent is typically used when the seller wants a middleman to take over all marketing tasks, as they handle the entire sales process, allowing the seller to focus on other aspects of the business.

A Selling Agent Will Most Likely Be Used When the Seller