Because some of the variables on which markets can be segmented are intangible, it is not necessary for a marketer to be able to measure how many customers are in a market segment for it to be a legitimate segment.

Name: Because some of the variables on which markets can be segmented are intangible, it is not necessary for a marketer to be able to measure how many customers are in a market segment for it to be a legitimate segment.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The Answer is False

Because Some of the Variables on Which Markets Can Be