A computer wholesale company that has some salespeople who regularly sell to small retailers and another sales force that sells to colleges and universities could be said to have segmented its market according to customer type.

Question

Quizplus · Accepted Answer

Market segmentation according to customer type involves dividing the market based on the characteristics of customers, in this case, small retailers versus colleges and universities, allowing for targeted sales strategies.

A Computer Wholesale Company That Has Some Salespeople Who Regularly