Unlike market potentials and sales potentials, which are estimates based on general facts and market assumptions, sales forecasts are based on a specific product's marketing plan.

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Sales forecasts are indeed based on a specific product's marketing plan, incorporating detailed strategies, objectives, and actions planned for the product, making them more precise and tailored compared to market potentials and sales potentials which are broader estimates.

Unlike Market Potentials and Sales Potentials, Which Are Estimates Based