Products like sugar, heating oil, and vinyl siding are more likely to be marketed using a market aggregation strategy than are breakfast cereals, toothpaste, and automobiles.

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Market aggregation strategy, also known as mass marketing, treats the entire market as a single segment, offering one product or product line and using a single marketing strategy. Products like sugar, heating oil, and vinyl siding are more homogeneous and have a broad appeal, making them suitable for this strategy. In contrast, breakfast cereals, toothpaste, and automobiles are differentiated products that cater to specific preferences and needs, making them more likely to be marketed using a market segmentation strategy, which identifies and targets distinct groups within the market.

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