The advent of television has made regional segmentation obsolete.
Correct Answer:
Verified
Q13: Products like sugar, heating oil, and vinyl
Q14: A market factor is simply a market
Q15: A multiple-segment strategy is unlikely to be
Q16: Most companies use personality segmentation because they
Q17: The market aggregation strategy is sometimes referred
Q19: Geodemographic clustering is used primarily by international
Q20: A company can forecast sales by using
Q21: A repositioning strategy is typically used just
Q22: The Delphi technique is one specialized method
Q23: The four bases used only for segmenting
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