The four bases used only for segmenting business markets and not for segmenting consumer markets are type of customer, size of customer, type of buying situation, and geographic location.

Question

Quizplus · Accepted Answer

These bases can be used for segmenting both business markets and consumer markets, although they might be applied differently depending on the market. Geographic location, for example, is a common segmentation base for both types of markets.

The Four Bases Used Only for Segmenting Business Markets and Not