Geodemographic clustering is used primarily by international marketers.

Name: Geodemographic clustering is used primarily by international marketers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Geodemographic clustering is used by a wide range of sectors including retail, healthcare, financial services, and local government, not just by international marketers. It involves grouping people based on where they live and demographic information, and is used for targeted marketing, planning services, and resource allocation among other applications.

Geodemographic Clustering Is Used Primarily by International Marketers