In the strategy of________, two or more different groups of potential customers are identified and a separate marketing mix is developed to reach each group.
A) undifferentiated marketing
B) multiple-segment target marketing
C) mass marketing
D) market aggregation
E) market differentiation

Question

Quizplus · Accepted Answer

Market differentiation is a strategy in which two or more different groups of potential customers are identified and a separate marketing mix is developed to reach each group.

In the Strategy Of________, Two or More Different Groups of Potential