Suppose a chain of hair salons that target children decides to locate its stores only in the suburbs. This would be an example of ________segmentation.
A) demographic
B) behavioral
C) usage-rate
D) geographic
E) psychographic

Question

Quizplus · Accepted Answer

The decision to locate stores only in the suburbs is based on the physical location, which is an example of geographic segmentation.

Suppose a Chain of Hair Salons That Target Children Decides