Before opening a new consignment shop in a neighborhood with a large ethnic population, the retailer could ask people living in the area if they have merchandise they would like to sell at the store and how many plan to shop there. The retailer would be using________to forecast store sales.
A) correlation analysis
B) a survey of buyer intentions
C) the direct-derivation method
D) linear programming
E) the Delphi method

Question

Quizplus · Accepted Answer

The retailer is directly asking potential customers about their intentions to sell or shop at the store, which is a classic example of using a survey of buyer intentions to forecast sales. This method involves gathering information directly from potential customers about their future purchasing plans.

Before Opening a New Consignment Shop in a Neighborhood with a Large