The French prefer to buy top-loading clothes washers. The rest of Europe uses front-loaders. In developing its strategy for marketing to these nations, Whirlpool had to use_______ segmentation to make sure its washers suited the tastes of the consumers in each of the European
Countries.
A) demographic
B) behavioral
C) usage-rate
D) geographic
E) psychographic

Question

Quizplus · Accepted Answer

Geographic segmentation involves dividing a market into different geographical units such as nations, states, regions, cities, or neighborhoods. Whirlpool used geographic segmentation to tailor its products to the preferences of consumers in different European countries, recognizing that the preference for top-loading versus front-loading washers varied by geography.

The French Prefer to Buy Top-Loading Clothes Washers