With sales of mobile phones in the established western markets slowing down, Nokia (which has previously only sold to the consumer market) has decided to grow by systematically targeting large corporations that typically provide hundreds of their employees with mobile phones. Nokia apparently is segmenting the business market according to:
A) customer location.
B) buying situation.
C) customer size.
D) purchase criteria.
E) organization structure.
Correct Answer:
Verified
Q26: Which of the following could be a
Q27: Some health club users join the clubs
Q28: The growth of the number of 30-
Q29: The French prefer to buy top-loading clothes
Q30: The three target-market strategies are:
A) market aggregation,
Q32: Imagine a publication that wants to target
Q33: Before opening a new consignment shop in
Q34: Firms that pursue single segments are often
Q35: A survey of buyer intentions is most
Q36: Which of the following statements about segmentation
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents