Which of the following statements about segmentation in the business market is True?
A) Rarely is the business market segmented.
B) Each business user usually constitutes a separate market segment.
C) There are more buyers in business markets than in consumer markets.
D) Some of the bases used to segment the consumer market can also be used to segment the business market.
E) The type of buying decision is determined by the customer size.

Question

Quizplus · Accepted Answer

Some of the bases used for segmenting consumer markets, such as geographic, demographic, and behavioral factors, can also be applied to segment business markets. This allows for more targeted marketing strategies in both contexts.

Which of the Following Statements About Segmentation in the Business