Imagine a publication that wants to target people who have abandoned the civilized world and made a concerted effort to "get back to nature." This segmentation strategy creates a target market that more than likely_______, one of the important conditions for a useful segmentation strategy.
A) lacks accessibility
B) has too much mobility
C) requires continuity
D) lacks credibility
E) has an inelastic demand

Question

Quizplus · Accepted Answer

A segmentation strategy that targets people who have abandoned the civilized world and made a concerted effort to "get back to nature" requires continuity, as these individuals are likely to have a long-term commitment to their lifestyle.

Imagine a Publication That Wants to Target People Who Have