The three target-market strategies are:
A) market aggregation, undifferentiated, and concentration.
B) market aggregation, single-segment, and multiple-segment.
C) concentration, undifferentiated, and product differentiation.
D) product differentiation, market aggregation, and single-segment concentration.
E) differentiated-market, mass market, and product differentiation.

Question

Quizplus · Accepted Answer

Market aggregation is a strategy that targets a broad market with a single marketing mix. Undifferentiated marketing is a strategy that targets a broad market with a single product and marketing mix. Concentration is a strategy that targets a narrow market with a specific product and marketing mix.

The Three Target-Market Strategies Are