The two methods used for translating market-factor behavior into demand forecasts are correlation analysis and:
A) multiple regression.
B) the standard-deviation method.
C) the sales-force composite.
D) the Delphi method.
E) the direct-derivation method.

Question

Quizplus · Accepted Answer

Multiple regression is used alongside correlation analysis for translating market-factor behavior into demand forecasts because it allows for the examination of the relationship between a dependent variable (e.g., demand) and multiple independent variables (e.g., price, advertising expenditure).

The Two Methods Used for Translating Market-Factor Behavior into Demand