The first step in the identification of market segments and the potential of those segments is to:
A) see what products the competition offers and how the products are marketed.
B) identify the current and potential wants that exist within a market.
C) develop several new product concepts and test them with focus groups.
D) estimate the current demand and compare it to the existing industry capacity.
E) determine if a segment is being served.

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The Answer of The first step in the identification of market segments and the potential of those segments is to:
A) see what products the competition offers and how the products are marketed.
B) identify the current and potential wants that exist within a market.
C) develop several new product concepts and test them with focus groups.
D) estimate the current demand and compare it to the existing industry capacity.
E) determine if a segment is being served.

The First Step in the Identification of Market Segments and the Potential