For the 15th year in a row, C&K Caterers was selected to cater all the luncheons for the Savannah Bridge Club. A different strategy was used when the caterer went after new business And tried to land the contract for the weekly Rotarian lunches. In terms of the business market,
The different strategies required to make each sale was the result of the:
A) size of the customer.
B) customer location.
C) type of product.
D) type of buying situation.
E) benefits desired

Question

Quizplus · Accepted Answer

The different strategies required to make each sale were due to the type of buying situation, as each organization likely had different requirements, preferences, and decision-making processes for selecting a caterer.

For the 15th Year in a Row, C&K Caterers Was