Tuttle Aluminum & Bronze manufactures and markets aluminum railings used in stadiums, sports facilities, educational facilities, banks, commercial buildings, nursing homes, hospitals, sewer, and water plants. Tuttle uses a ________strategy.
A) market augmentation
B) multiple-segment
C) single-segment
D) product development
E) diversification

Question

Quizplus · Accepted Answer

Tuttle targets multiple specific segments (stadiums, sports facilities, educational facilities, banks, etc.) with its aluminum railings, indicating a multiple-segment strategy.

Tuttle Aluminum & Bronze Manufactures and Markets Aluminum Railings Used