Many people have been known to hit the snooze alarm on their alarm clock and keep on hitting it. A new kind of alarm clock has been invented. The clock is covered in shag carpeting. It rolls away and hides after its owner hits the snooze alarm the first time. That way, the owner has to get up and find it the second time the alarm goes off. This eliminates many problems associated with oversleeping. The manufacturer of this alarm clock would use________ segmentation to reach oversleepers.
A) benefit desired
B) geographic
C) psychographic
D) demographic
E) usage-rate

Question

Quizplus · Accepted Answer

The correct answer is "benefit desired" because the alarm clock is designed to solve a specific problem (oversleeping) by offering a unique benefit (forcing the user to physically get up to turn it off), which directly appeals to those seeking that particular solution.

Many People Have Been Known to Hit the Snooze Alarm