Land Rover is a manufacturer of bicycles for the European market. It recently introduced a Land Rover Discovery Vogue pink bicycle that has been specifically tailored to fit the female form. A female rider of the new bike said, "I was so much happier riding this bike than I have ever been on another bike."Land Rover uses________ segmentation with this bicycle.
A) demographic
B) behavioral
C) psychographic
D) geographic
E) psychological

Question

Quizplus · Accepted Answer

Land Rover is using demographic segmentation by tailoring the bicycle to fit the female form, which categorizes potential customers based on demographic variables such as gender.

Land Rover Is a Manufacturer of Bicycles for the European