________segmentation involves examining attributes such as personality and life-style.
A) Demographic
B) Psychological
C) Attitudinal
D) Behavioral
E) Psychographic

Question

Quizplus · Accepted Answer

Psychographic segmentation focuses on understanding consumer's personality, values, attitudes, interests, and lifestyles. This approach goes beyond basic demographics to gain deeper insights into consumer behavior and preferences.

________Segmentation Involves Examining Attributes Such as Personality and Life-Style