While other real estate agents advertise in The Yellow Pages, Maryland Christian Real Estate advertises in The Shepherd's Guide, a Christian business phone directory. Its owner Philip DeLizio has actually discouraged young couples from buying a home when he believed they couldn't comfortably afford it. By emphasizing honesty and empathy above concerns about making the sale, Maryland Christian Real Estate has implemented a ________strategy.
A) market development
B) product differentiation
C) product segmentation
D) product development
E) market differentiation

Question

Quizplus · Accepted Answer

Maryland Christian Real Estate is focusing on distinguishing itself from competitors by emphasizing honesty and empathy, which aligns with a product differentiation strategy.

While Other Real Estate Agents Advertise in the Yellow Pages