DLR Group is a company that designs and builds sports arenas. DLR Group must adapt each plan to the physical location where the arena will be built, the available financing for the arena, and the specific demands of the arena owner, such as placement of the sound system, color schemes, seating arrangements, and concession locations. DLR Group uses:
A) a concentrated segmentation strategy.
B) micromarketing.
C) marketing augmentation.
D) a compressed segmentation strategy.
E) a diversification strategy.

Question

Quizplus · Accepted Answer

DLR Group uses micromarketing, as it tailors its services to the specific needs and preferences of individual clients, including adapting to the physical location, financing, and specific demands of the arena owner.

DLR Group Is a Company That Designs and Builds Sports