Marketers of office furniture have developed different marketing strategies to reach home office owners, small business owners, large corporations, and professional people such as lawyers and physicians. What kind of a strategy is being used by these companies?
A) market augmentation
B) multiple-segment
C) single-segment
D) product development
E) diversification

Question

Quizplus · Accepted Answer

The strategy described is a multiple-segment strategy, where a company targets several distinct market segments with different marketing approaches tailored to each segment. This allows the company to address the unique needs and preferences of each group, such as home office owners, small business owners, large corporations, and professionals like lawyers and physicians.

Marketers of Office Furniture Have Developed Different Marketing Strategies to Reach