Habros Industry has developed a new low-energy refrigeration unit that could save the average supermarket money on its electrical bills as well as being good for the environment. Before adding the product to its product line, Hasbros surveyed grocery store managers to see if they would consider replacing their current refrigeration units with new one. What method of forecasting sales did Hasbros use?
A) survey of buyer intentions
B) brainstorming
C) the sales force composite
D) test marketing
E) the Delphi method

Question

Quizplus · Accepted Answer

Hasbros used a survey of buyer intentions by asking grocery store managers if they would consider replacing their current refrigeration units with the new one, which is a direct method of gauging potential customer interest and forecasting sales.

Habros Industry Has Developed a New Low-Energy Refrigeration Unit That