Barber Foods markets a line of frozen chicken dinners. Its ad states that it wants its consumers to think of its chicken dinners as the "best frozen entrée"They have ever had. This statement describes its ________strategy.
A) market development
B) product penetration
C) positioning
D) diversification
E) targeting

Question

Barber Foods markets a line of frozen chicken dinners. Its ad states that it wants its consumers  to think of its chicken dinners as the "best frozen entrée"They have ever had. This statement describes its ________strategy.
A) market development
B) product penetration
C) positioning
D) diversification
E) targeting

Quizplus · Accepted Answer

The statement describes Barber Foods' positioning strategy, as it aims to establish a specific perception of its chicken dinners in the minds of consumers, distinguishing it as the "best frozen entrée" they have ever had. Positioning involves creating a distinct image and identity for a product in the target market's mind.

Barber Foods Markets a Line of Frozen Chicken Dinners