Which of the following is the best example of product differentiation?
A) La-Z-Boy expands the number of retailers that carry its recliners.
B) Florida orange growers market their orange juice under the brand name Florida's Natural.
C) Duracell Ultra batteries claim to be more powerful and last longer in high-drain devices than any other battery.
D) The dentist gives a free toothbrush with every cleaning.
E) Dillard's department store carries Calvin Klein jeans.

Question

Quizplus · Accepted Answer

Product differentiation refers to the process of distinguishing a product or service from others, to make it more attractive to a particular target market. Duracell Ultra batteries claiming to be more powerful and last longer in high-drain devices than any other battery is an example of product differentiation because it highlights unique features and benefits that set the product apart from its competitors.

Which of the Following Is the Best Example of Product