Land Rover is a manufacturer of bicycles for the European market. It recently introduced a Land Rover Discovery Vogue pink bicycle that has been specifically tailored to fit the female form.With the design of this new bicycle, Land Rover has used:
A) market development
B) product differentiation
C) product segmentation
D) product development
E) market differentiation

Question

Quizplus · Accepted Answer

Product differentiation involves creating a product with unique attributes to make it stand out from competitors, such as tailoring a bicycle to fit the female form.

Land Rover Is a Manufacturer of Bicycles for the European