A company that implements a multiple-segment strategy can anticipate:

A) total inventory costs decreasing.
B) advertising costs going down.
C) reduced distribution costs.
D) lower general administrative costs.
E) none of the above.

Question

A company that implements a multiple-segment strategy can anticipate:
 
A) total inventory costs decreasing.
B) advertising costs going down.
C) reduced distribution costs.
D) lower general administrative costs.
E) none of the above.

Quizplus · Accepted Answer

A multiple-segment strategy involves targeting several market segments and typically requires tailored marketing approaches for each segment. This can lead to increased costs in inventory, advertising, distribution, and general administration as the company must develop and manage separate strategies, products, and promotional efforts for each segment.

A Company That Implements a Multiple-Segment Strategy Can Anticipate