Advertisers do not often use personality segmentation because:

A) personality characteristics are typically reflected in demographic variables and make personality segmentation redundant.
B) most consumers resent being stereotyped as a particular personality type.
C) personality is seldom reflected in purchasing behavior.
D) segmentation based on personality characteristics tends to produce inefficiently sized segments.
E) there is no advertising media that provides unique access to particular personality types.

Question

Advertisers do not often use personality segmentation because:
 
A) personality characteristics are typically reflected in demographic variables and make personality segmentation redundant.
B) most consumers resent being stereotyped as a particular personality type.
C) personality is seldom reflected in purchasing behavior.
D) segmentation based on personality characteristics tends to produce inefficiently sized segments.
E) there is no advertising media that provides unique access to particular personality types.

Quizplus · Accepted Answer

The Answer of Advertisers do not often use personality segmentation because:
 
A) personality characteristics are typically reflected in demographic variables and make personality segmentation redundant.
B) most consumers resent being stereotyped as a particular personality type.
C) personality is seldom reflected in purchasing behavior.
D) segmentation based on personality characteristics tends to produce inefficiently sized segments.
E) there is no advertising media that provides unique access to particular personality types.

Advertisers Do Not Often Use Personality Segmentation Because