Since California has legislated that the state's drivers must begin using alternative fuel vehicles, Ford Motor Company's has introduced just for that state a full-size truck that runs on natural gas. This is an example of________ segmentation.
A) demographic
B) behavioral
C) usage-rate
D) geographic
E) psychographic

Question

Quizplus · Accepted Answer

This is an example of geographic segmentation because Ford Motor Company is introducing a product specifically designed for the California market, based on the state's unique legislation regarding alternative fuel vehicles. Geographic segmentation involves dividing the market into different geographical units such as nations, states, regions, cities, or neighborhoods.

Since California Has Legislated That the State's Drivers Must Begin