Which method of forecasting sales would most likely be affected if the company using that method compensated its sales people by how well they achieved their sales quotas?
A) survey of buyer intentions
B) past sales analysis
C) test marketing
D) sales-force composite
E) Delphi method

Question

Quizplus · Accepted Answer

The sales-force composite method relies on estimates from the company's sales force, and if salespeople are compensated based on meeting sales quotas, their forecasts might be overly optimistic or influenced by their personal targets, affecting the accuracy of this forecasting method.

Which Method of Forecasting Sales Would Most Likely Be Affected