Another name for a single-segment strategy is a(n) strategy.
A) aggregated
B) mass market
C) differentiated
D) undifferentiated
E) concentration

Name: Another name for a single-segment strategy is a(n) strategy. A) aggregated B) mass market C) differentiated D) undifferentiated E) concentration
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Quizplus · Accepted Answer

A single-segment strategy is also known as a concentration strategy because it focuses on serving a single market segment rather than targeting multiple segments.

Another Name for a Single-Segment Strategy Is A(n) Strategy