To determine if there is sufficient demand for a new product in Great Britain, marketers often first offer the product in Northern Ireland, a limited geographic area. Sales data from Northern Ireland can be used to forecast demand throughout the rest of the British Isles. This example shows how ________can be used to project sales over a larger area.
A) survey of buyer intentions
B) past sales analysis
C) test marketing
D) sales-force composite
E) Delphi method

Question

Quizplus · Accepted Answer

Test marketing involves offering a product in a limited market to gauge its performance before a wider release, which is what the example describes by using Northern Ireland to predict demand in Great Britain.

To Determine If There Is Sufficient Demand for a New