A manufacturer of stained-glass windows needs to use different strategies to reach church building societies, home owners, and contractors. This is an example of segmentation by:
A) geographic area.
B) size of customer.
C) usage rate.
D) type of buying situation.
E) type of customer.

Question

Quizplus · Accepted Answer

This is an example of segmentation by type of customer, as the manufacturer is differentiating between church building societies, home owners, and contractors, which are distinct types of customers with different needs and purchasing behaviors.

A Manufacturer of Stained-Glass Windows Needs to Use Different Strategies