An advertisement for Suisse Mocha, a General Foods International Coffee, reads, "Drift into a chocolate daydream."This message is aimed at people who like to pamper themselves and is an example of how________ segmentation is used.
A) product-use
B) geographic
C) psychographic
D) demographic
E) usage-rate

Question

An advertisement for Suisse Mocha, a General Foods International Coffee, reads, "Drift into a  chocolate daydream."This message is aimed at people who like to pamper themselves and is an example of how________ segmentation is used.
A) product-use
B) geographic
C) psychographic
D) demographic
E) usage-rate

Quizplus · Accepted Answer

The advertisement's appeal to the desire for indulgence and daydreaming aligns with psychographic segmentation, which involves dividing the market based on personality traits, values, attitudes, interests, and lifestyles of consumers.

An Advertisement for Suisse Mocha, a General Foods International Coffee