According to the obtainability criterion for effective segmentation described in your textbook, which of the following represents the most viable market segment for a new fat-free milkshake mix?
A) consumers who gorge on ice cream in private
B) consumers who like to eat frozen desserts
C) consumers who like late-night snacks
D) consumers with an annual income greater than $18,000
E) consumers who are overweight by more than 10 pounds

Question

Quizplus · Accepted Answer

The Answer of According to the obtainability criterion for effective segmentation described in your textbook, which of the following represents the most viable market segment for a new fat-free milkshake mix?
A) consumers who gorge on ice cream in private
B) consumers who like to eat frozen desserts
C) consumers who like late-night snacks
D) consumers with an annual income greater than $18,000
E) consumers who are overweight by more than 10 pounds

According to the Obtainability Criterion for Effective Segmentation Described in Your