Which of the following products would be most likely to benefit from a multiple-segment strategy?
A) office products, such as computer diskettes
B) staple food products, such as milk
C) luxury items, such as diamond bracelets
D) seasonal products, such as ski resorts
E) services, such as a placement office

Question

Which of the following products would be most likely to benefit from a multiple-segment  strategy?
A) office products, such as computer diskettes
B) staple food products, such as milk
C) luxury items, such as diamond bracelets
D) seasonal products, such as ski resorts
E) services, such as a placement office

Quizplus · Accepted Answer

Seasonal products like ski resorts can benefit from a multiple-segment strategy by targeting different customer segments during different seasons, such as families during holidays and young adults during off-peak times.

Which of the Following Products Would Be Most Likely to Benefit