Many people are waiting until they are financially able to support a child before starting their families. These parents tend to want the very best for their infants, and money is no object. Because they enjoy pampering themselves with products containing all-natural ingredients such as Australian tea tree, chamomile, primrose, and lavender oils, they naturally look for these ingredients in baby shampoos and lotions. Manufacturers of baby shampoos with these ingredients should use________ segmentation.
A) demographic
B) age
C) personality
D) benefits desired
E) geographic

Question

Quizplus · Accepted Answer

The correct answer is benefits desired segmentation because the focus is on the specific benefits or features that consumers are looking for in baby shampoos and lotions, such as all-natural ingredients.

Many People Are Waiting Until They Are Financially Able to Support