For focus groups to be successful it is essential that:
A) only truly committed members are asked to join the group.
B) the group must meet on a daily basis.
C) employees must know that their identities will be protected.
D) employees who are not members of the focus group are able to submit their concerns, ideas and suggestions to a member of the group for the group's consideration.

Question

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Page 683. Applied. To promote honesty and free-flowing discussion it is critical that the identity of participants is protected and that proceedings are not discussed outside the group.

For Focus Groups to Be Successful It Is Essential That