Executive search firms do not normally advertise because:
A) it is illegal to headhunt senior managers using advertising.
B) advertising is considered too expensive and traditional.
C) successful managers do not read newspaper advertisements.
D) they do not wish to alert their competitors to their clients.

Question

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Page 224. Factual. In most cases executive search firms rely on networking rather than advertising as they consider that potential candidates typically do not search through employment advertisements.

Executive Search Firms Do Not Normally Advertise Because