Creativity in organisations is important, including creativity in the decision-making process. One approach to, or method of, thinking about problems and their solutions encourages the generation of new ways of viewing a problem and its possible solutions, by thinking logically. It is called:

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Convergent thinking is a term used to describe the process of thinking that follows a particular set of logical steps to arrive at one solution, which can involve generating new ways of viewing a problem and its possible solutions by thinking logically. This contrasts with divergent thinking, which involves thinking in varied directions to generate multiple solutions to a problem.

Creativity in Organisations Is Important, Including Creativity in the Decision-Making