Helen Dotson's employer recently initiated a stock option plan. Helen is very encouraged by this development and hopes that as the firm grows she will accumulate a substantial nest egg in company stock. Helen's __________ for the stock option plan appears to be very high.

Question

Quizplus · Accepted Answer

Valence refers to the value an individual places on the rewards of an outcome, which in this context is Helen's positive perception of the stock option plan as a valuable reward.

Helen Dotson's Employer Recently Initiated a Stock Option Plan