William Butler, an accountant for Thrifty Building Rentals, believes that it is best to reward desired behavior intermittently rather than each time it occurs. This schedule of reinforcement is known as

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William Butler is referring to a variable schedule of reinforcement, where rewards are given after an unpredictable number of responses, making it more resistant to extinction than if the reward were given every time the behavior occurs.

William Butler, an Accountant for Thrifty Building Rentals, Believes That