When Gwen got her most recent copy of the Mysteries by Mail catalog, she was pleased to find that the catalog contained a short story by her favorite author, Margaret Maron. The catalog promised that short stories would be a regular feature of the catalog and Gwen is looking forward to receiving her next one.
Which of the following describes the most likely reason why the catalog plans to include short stories by popular authors?
A) To create a stronger need to respond to the catalog's product mix
B) To help it stand out from the glut of catalogs
C) To create a new, useful kind of clutter
D) To increase the product life cycle
E) To enhance its creation of a customer database
Correct Answer:
Verified
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