List four reasons why an advertiser would decide to use direct-mail advertising rather than some other medium.

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Quizplus · Accepted Answer

The Answer is There are eight reasons. (1) Direct mail offers selectivity-the ability to match product with prospect. (2) Direct mail provides intensive coverage and extensive reach. (3) Direct mail is flexible-its creativity is only limited by its producer's ingenuity. (4) Advertisers can control circulation and production quality with direct mail. (5) Direct mail can be personalized. (6) Direct mail has the highest response rate of any advertising medium. (7) Direct mail is good for testing prospect reactions to offers, copy, etc.

List Four Reasons Why an Advertiser Would Decide to Use