Why would an advertiser decide against the use of outdoor advertising in favor of some other advertising medium?
A) Outdoor advertising lacks demographic flexibility
B) Outdoor advertising has low frequency
C) Outdoor advertising is one of the most expensive media per exposure
D) Outdoor advertising is such a popular medium that demand for good locations exceed supply
E) All of the above are legitimate reasons to select some other type of advertising medium
Correct Answer:
Verified
Q1: Transit advertising is especially suitable for reaching
Q2: Business-to-business advertising specialties can be especially useful
Q3: List four reasons why an advertiser would
Q4: What is the most commonly used type
Q5: Transit advertising is especially suitable for reaching
Q6: What is the most common form of
Q8: Which of the following target markets is
Q9: Direct mail is successful for two reasons.
Q10: Which of the following is an example
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