Which of the following is an example of a value-added service offered by magazines to their regular advertisers?
A) Advance copies for the trade
B) Response cards that allow readers to request an advertiser's brochure
C) Aid in handling sales force meetings
D) Marketing research into consumer attitudes and brand preferences
E) All of the above

Question

Quizplus · Accepted Answer

Value-added services are additional benefits provided to advertisers to enhance their advertising experience. All the options listed (advance copies, response cards, aid in sales meetings, and marketing research) are examples of such services.

Which of the Following Is an Example of a Value-Added